Marketing can be described in its most simplistic form as a communication tool used by companies to connect to their customers. Every aspect of marketing should be seen as a form of communication, from writing copy to graphic design. Despite its immense importance in the world of marketing, few people outside the marketing sector know the significance of the psychology of colors. Best Custom Flags, a well-known provider of custom flags and banners, has over 40 years of experience helping its customers create the best flags for their marketing specifications. With their immense knowledge of graphic design and flag manufacturing, Best Custom Flags strives to educate its customers on color psychology’s importance when designing their custom flags.
Over the years, there have been a great many studies into the psychology of colors. A variety of research has discovered that colors directly affect peoples’ moods, thoughts, and even actions. Outside of the marketing world, the psychology of color has been referenced by hospitals, college campuses, and psychologists’ offices when painting a room meant to elicit a specific mood. Knowing what associations and reactions customers have to color has helped marketers more accurately market a product or develop a brand. When designing your own marketing material, whether it be flyers, custom flags, or banners, it is essential to know the psychology of colors.
Red
- Creates a sense of urgency and draw in attention
- Pulls focus and known to draw the eye
- The color most associated with excitement
- Physically affects the human body, raises blood pressure, heart rate and nerve impulses
Orange and Yellow
- Associated with optimism, attention, and happiness
- Known to stimulate the logic center of the brain
- Draws impulse buyers and window shoppers
- Can cause anxiety if overused
Green
- Common associations are health, nature, money, and peaceful
- Used to relax customers, also helps with decision making
- Used with environmental issues
Blue
- Often a color preferred by men
- Associated with reliability, security, and trust in a brand
- Should not be used for a food brand, not appetizing
- Promotes productivity
- Young people are known to associate the color blue with maturity
Purple
- Associated with wealth, royalty, and imagination
- Often used by makeup and beauty brands
- Stimulates creativity and problem-solving in the brain