When and Where to Display Your Flag

Laurie Olsen Custom Flag Tips, Flag Flying

Where to Display Your Flag


Even in a landscape that emphasizes the importance of digital ad placement, businesses know that real life representations of their businesses have a variety of benefits. Not only do custom flags serve as a reminder of your business and offerings for those on the go, but they also can be a great introduction to your brand. Companies that wish to display their custom flags often wonder when and where are the best opportunities to fly them. Here, Best Custom Flags provides a few insights that can be beneficial for companies that want to represent their businesses in the best way possible.

Where is the Right Place to Display Your Flag?
Anyone that uses custom flags or has consulted a flag maker can tell you that there is not only one clearly defined place to display your business flag. The effectiveness of your flag will depend on a variety of factors that impact things such as visibility and the ability to drum up interest. Still, experts realize that there are a few places where business flags seem to be most effective.

If you can fly your business flag at events that will be visited by people interested in your product or services, do so. Reason being businesses are always on the lookout for ways to isolate their potential customers and reduce their customer acquisition costs. At a place where there are a lot of people that may be interested in your product, your flag has a premier opportunity to reach many potential customers at once. For example, if you sell athletic footwear, sporting or running events may allow you to display your flag and reach customers quicker than ever. If your flag maker prioritized a creative and attractive design, it will likely stand out among the other businesses that have decided to hang their flags at an event as well.

Areas with High Foot-Traffic
Areas with high foot-traffic that allow businesses to legally display flags, ads, or banners are an asset to any company that wants more visibility. Simply put, these areas are seen by many people during the day, and everyone that passes by is a potential customer for your business. If you know a few areas near your business that receive many visitors, it can certainly help to increase visibility by displaying a custom flag there.

Areas with Great Visibility
One mistake that business owners make when displaying their flags is that they pick a place that is good in theory but, in practice, the area is covered with ads and banners for other establishments. This type of visual competition can mean that people that are interested in your service or product do not actually get a chance to see it. As a business, try to choose places with great visibility to hang your custom made flags. It helps if the location is not far from your establishment and in an uncluttered area.

When is the Right Time?
As with the right place to display your flag, the right time will vary depending on your overall goal regarding advertisement. Regardless, businesses acknowledge that some times are better than others. After all, you want your flag to be able to be seen and remembered by potential customers. When thinking about the best times to fly a flag, remember that they are just a rule of thumb and far from the only times to do so.

When it Can be Easily Seen
Flag makers prioritize the attractiveness of design for a reason- the goal is to be seen! As a business, displaying a custom made flag at a time where it is bright and easy to see it is likely the most beneficial time. One important thing to consider is that, even if your flag stands a better chance of being seen during the day, some businesses keep theirs displayed at night as well. For best results, a well illuminated area will ensure visibility.

When You Have Something to Promote
Many businesses hang their custom made flags during frequent, special promotions that customers might not otherwise discover until they are inside the store. Customers love deals, and banners that were made to promote a specific offering can be a great way to bring customers to your establishment.

Whenever You Can
If you can display your business flag often, it may be beneficial for your business to do so. This is because you never truly know who may be passing by that may notice your advertisement. If you picked a place with high foot traffic, that is often passed by cars, or is highly visible, promoting your brand as much as possible can give you a chance to grow your customer base.