Wave Banner

Feather Flags Vs. Wave Banners: Weighing Your Options

Laurie Olsen Featured, Pre-ordering

wave-bannerThese days, the streets in many cities or towns are lined with colorful banners advertising nearby stores or products to people driving or walking by. These eye-catching banners, which are known as wave banners or feather flags, are hard to miss, and if you’re looking to promote your business or organization, you’ll want to take advantage of the opportunity they provide for getting your message out to your customers.

Our custom feather flags and wave banners are a great, cost-effective way to advertise your business, and we can use the designs you provide to create an order of any size. Here are some answers to common questions about feather flags and wave banners:

What is the difference between a feather flag and a wave banner?

Feather flags only attach to their flag pole on one side, while wave banners (also called swooper flags) are made to attach to a pole that curves at the top. This curved pole keeps the flag spread out and visible even if there is no wind. This provides an advantage for visibility, but depending on the amount of wind in your area and the need to keep your flags visible, you may choose to use either option.

What is the difference between one-sided and two-sided flags?

The images and/or text that is printed on one side of our custom banners bleeds nearly 100% through to the back of the banner. This means that whatever appears on one side of the banner will be visible in reverse on the other side. However, most of the time, even when the image or text is seen in reverse, the eye is able to adjust and interpret the message.

In the case that a message needs to be readable on both sides of a custom printed banner, a double-sided banner can be created by printing two banners and sewing them together with a liner in between. This process results in higher costs, but it does provide the advantage of readability from any direction.

Which images and/or text should be used on feather flags and wave banners?

When deciding which images or text to use for your custom banner, you’ll need to consider how close your audience will be when viewing them and ensure that everything is sized appropriately in order to be visible. Banners meant to be seen from a car that may be moving quickly should use larger, more easily recognizable messaging, while banners that are directed toward pedestrian traffic can include smaller text and more detailed images that invite closer scrutiny.

Are you interested in learning more about the possibilities that feather flags and wave banners can offer you? Please contact us with any questions you might have, or feel free to request a quote. We look forward to helping you create the best banners that will let people know about your organization!